MARKETING PROJECTS

Social Media Management

This section includes a photo of the Instagram feed that I managed as Alpha Phi's Vice President of Marketing (2022-2023). Within this position, I managed the Instagram, TikTok, Pinterest, LinkedIn, and X social media profiles. At the end of my term, our Instagram following had increased from 26K to 37.8K (+45%) and TikTok from 12.4K to 35.5K (+185%).

Brand Ambassadorships

These are samples of Instagram and TikTok content that I have created for various brands such as Glow Recipe, VS PINK, and Hulu. Being a brand ambassador for various brands with different audiences has made me passionate about content creation.

Merchandise Creations

These are finalized mocks of merchandise designs that I created for Alpha Phi and the Dance Collective. This apparel was sold at performances, social, philanthropy, and sisterhood events.